Bol BachchanMumbai: With newer directors, newer film plots and storylines hitting the Indian market, different and varied techniques of promoting movies in Bollywood are cropping up every now and then. Rathi Group of Cinemas, owner of single screen cinema halls all over central India, has come up with an innovative marketing and promoting strategy for their movie.

Rohit Shetty’s “Bol Bachchan” is going to be released soon, and for the film, the director of Rathi Group, Akshaye Rathi has hired special chefs from Rajasthan who will be preparing mouth-watering items like ‘Moong dal ke pakoda’ with delicious ‘pudina chutney’, a delicacy from Jodhpur named ‘Mirchi ke bade’, and ginger tea ‘kullad ki adrak waali chai’. This will be served to all the movie goers who visit their halls. Dale Bhagwagar, publicist of the company mentioned that these items are generally preferred during the monsoons, and so the group have decided on these delicacies.

The film stars Ajay Devgn, Abhishek Bachchan, Asin Thottumkal, Prachi Desai, and a special appearance by Amitabh Bachchan. Ajay Devgn essays the role of a ‘pehelwaan’ who is from Rajasthan. Dale Bhagwagar adds the delicacies will be served to the audience while the film is being shown. And he is hopeful that the movie goers experience will be a pleasant one, since this monsoon the movie goers will get double dose of entertainment with movie and the dishes.

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