Gangs of Wasseypur unique and interesting marketing tactics
Mumbai: Gangs of Wasseypur which is all set to hit screens on July 22nd is creating sensation with its unique film promo techniques. Already it captured the attention when it was screened at Cannes Film Festival and its unique and lengthy film songs made music lovers sit up and listen. The Gangs Of Wasseypur team has used some unique and interesting marketing tactics to promote their film. Here are some of GOW’s ‘hatke’ marketing tactics
Bihairi Style music launch at Patna in a simple and unique manner spellbound all. Film makers tried to be different from others who launch their audios on a grand scale in five star hotels.Wasseypur Patrika In another effective way of building the world of Wasseypur for the audience, the makers also published ‘Wasseypur Patrika’ – a fictitious newspaper that is available online.
Wall paintings over posters In keeping with the language and setup of the film, Goli nahi marenge, keh ke lenge – Gangs Of Wasseypur has been painted on walls across 20 cities. According to the makers this is a cost-effective marketing method that connects well with the audience as well. The GOW team has made a momento consisting of bullets of different era. While all sorts of weapons have been used in the film, this is the best thing one could give as momento. GOW is based on the coal mafia in Dhanbhad and hit the theatres on June 22.