Ferrari Ki Sawari does well at box office
Mumbai: Sarman Joshi’s full fledged role as hero in Ferrari Ki Sawari started appealing to all and the film is already grossing profits making the film makers happy. Vidhu Vinod Chopra produced the film which is Rajesh Mapuskar’s first directorial venture and hit the screens last Friday. Anant Verma, director and business head of DT Cinemas speaking to media said, “The film is doing extremely well in all our cinemas. Friday we had around 60% occupancy while Saturday-Sunday had over 80 percent occupancy.”
Said Sanjay Ghai of Mukta Arts: “The film opened with 100% occupancy in Delhi multiplexes.” On Friday, the film collected Rs. 3.04 crore and the collections increased to Rs. 4.5 crore on Saturday and on Sunday it was Rs.6.40 crore, making a total of almost Rs. 14 crore.
Highlights of the film include sequences shot at Lord’s Cricket Ground in London, actress Vidya Balan’s item number Mala Jao Dya Na Ghari and the red Ferrari, owned by cricket star Sachin Tendulkar. “The response was slightly lukewarm on Friday but it picked up on Saturday and Sunday. On Saturday we had over 70-72% occupancy and was much better on Sunday. We have had largely family audiences, with lots of kids,” Gautam Dutta, COO, PVR,informed scribes.