Saubhagyavati Bhava and Bell Bajao tie up against Domestic Violence
Mumbai: The producers and organizers of Life OK channel’s popular daily soap ‘Saubhagyavati Bhava’ which has garnered high TRP ratings since its premiere in Dec 2011, have taken one step ahead to break out the mould of onscreen melodrama and fiction. They have set out to make a difference in the ‘real’ world.
In the serial, the main protagonist Jhanvi (superbly potrayed by Sriti Jha) plays a newly-wed bride who suffers meekly at the hands of her irrational, obsessive and abusive husband Viraj (potrayed by Karanvir Bohra).
Life OK has tied up with Breakthrough’s Bell Bajao initiative which deals with spreading awareness regarding the pressing issue of domestic violence and highlights the pitiable condition of women all over suffering silently behind closed doors, every single day of their lives.
Under this tie-up, Life OK and Bell Bajao plan to organize awareness camps across 7 districts in Uttar Pradesh and 5 districts in Delhi and Karnataka to educate the masses regarding domestic violence. It aims to empower women to stand up for their own rights fearlessly and also hopes to encouragement to bring down cases of domestic violence.