Neil NitinNew Delhi: Neil Nitin Mukesh who stars in Players is of the opinion that promotion matter of the movie that is impending is a huge and a daunting work. He said on social networking called Twitter that marketing of a film is more of a heavy affair than actually making the film. He has to leave for interviews, ensure proper marketing strategies and deal with all sorts of controversial issues so as to market his film well. The genre of Players is action thriller and it has actors like Bipasha Basu, Sonam Kapoor, Bobby Deol and Abhishek Bachchan.

The movie is directed by the duo Abbas and Mastan and is slotted for release on Jan 6th. Nitin has revealed that the name of his character in the movie is Spider. Players is a remake of a movie of Hollywood called The Italian Job. Twitter is an extremely popular social networking site which is being increasingly used now-a-days to promote various goods and services.

Neil Nitin Mukesh the grand child of the famous singer Mukesh, though could not achieve any success in the music industry but is a popular name in the film industry. He debuted as a child star back in 1988 in the film “Vijay”. But it was Raghavan’s “Johnny Gaddar” which helped him to get a firm foothold in the tinsel town.

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