Criticism over KBC’s new ad
Mumbai: An advertisement promoting the fourth season of “Kaun Banega Crorepati” has garnered criticism as it mocked the famous slogan by Netaji Subhash Chandra Bose, “Tum mujhe khoon do, main tumhe azaaadi doonga”. Notices were issued by the Bombay High Court to Bollywood actor Amitabh Bachchan, the anchor of Kaun Banega Crorepati and Sony Entertainment Television channel. Chief Justice Mohit Shah and Justice G S Godbole had asked them to file their reply by July 28th.
A PIL was filed by a Mumbai businessman named Mukesh Sharma who said that there were six scenes shown over a period of one month that twisted and insulted the original message from Subhash Chandra Bose and that the promo was making a mockery of the great freedom fighter over national television. Mukesh Sharma felt that Amitabh Bachchan should have refused to take part in such a promo like this but since nothing had been done by him or others, as a conscientious citizen he was propelled to take action against it.
Rui Rodrigues who is the counsel for Central Board of Film Certification (CBFC) said that the examining committee had gone through the promo before clearing it for airing and he believed that the ad intended to be funny and not derogatory to the great freedom fighter. However, petitioner Mukesh Sharma felt that the ad was irresponsible and showed how people lacked awareness of Netaji’s contribution in India’s struggle for independence from British rule.