Sushmita SenMumbai: Former Miss Universe, Sushmita Sen, who has been associated with the Wadhwan Lifestyle ‘I am She’ contest said that it is ‘Character’ that should be the main criteria for choosing the winner of the contest which selects India’s representative into the Miss Universe Contest. She opines that no matter how beautiful, tall or eloquent the contestant is, it is after all her character that matters.

Sushmita believes that there are a plenty of women who can go all out and to any extent in order to win the crown, but the distinguishing feature that demarcates the best from the rest is the ‘character’ of that person. A proper background check, therefore, takes place so that the competition is among the best of all.

Being a good human being with a sound personality is of utmost importance. She added that global audiences are smart and knowledgeable, and only a lady of strong moral fibre can win over them.

The very first Miss Universe from India believes that the ‘I am She’ contest will act like a platform for the perfect grooming of the participants, where they will not only learn how to carry off themselves, how to walk and how to talk, but also how to be a better and ‘quality’ individual.

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