Is Akshay Kumar IIFA’s new ambassador?
After the much hue and cry about Amitabh Bachchan and IIFA, and who will be replacing him as the brand ambassador of the event, buzz is that Akshay Kumar will now be seen as IIFA’s brand ambassador.
IIFA has maintained that the Bachchans will remain an integral part of the awards. The reason to drop Amitabh as the Ambassador was taken because apparently the organizers feel that the brand does not need any ambassador now.
They are also upset about the fact that there were rumours about the Bachchan family monopolizing the awards, when they have just won two in the last ten years.
When the Bachchans were absent from last year’s event, Salman Khan opened the ceremony. That led to speculations that Salman could be the face of the events now. But IIFA denied it.
Now the talks are that Akshay will head the award ceremony. But there is no confirmation on the same.
We, the people, perhaps have to wait until the opening of the awards to get the real picture!