Soon after the formation of the Force India Formula 1 team came the announcement of SRK doing its first TV promotional campaign. Shooting is set to begin soon. If reports are to be believed, Shah Rukh is mighty excited at the prospect of being associated with the campaign. First, he does a sports-based film. Then, he invests over 300 crore in a cricket league team. Now he is all set to feature in a promotional campaign for racing. Yes, Shah Rukh, we know you love sports!

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