HR rules in India, Deols are winners abroad
Three films released a week ago with different storylines have grossed impressive collections in India and abroad, spiking the belief that multiple releases on a single day spell doom for one another.
Trade magazines had their fingers crossed about the success of the Deol starrer “Apne”, the romantic-thriller “Aap Kaa Surroor” besides “Awarapan”, dealing with flesh trade in Southeast Asia, all of which released on June 29.
“Apne”, starring Dharmendra and his two sons Sunny and Bobby, has turned out an overseas hit by opening at No.6 position in Britain’s charts. But in the domestic box office, except for northern India where the collections have been huge, it is only doing moderate business.
Himesh Reshammiya starrer “Aap Kaa Surroor” had a brilliant opening with around 95-100 percent collections across the country. Trade data showed that at several centres its launch was at par with the 2006 mega hits “Krrish” and “Dhoom 2″.
In Britain, “Apne” has collected Rs.14.7 million while “Aap Kaa Surroor” has grossed over Rs.4 million. In Australia, “Apne” has collected around Rs.1 million.
“Candyfloss also does well abroad,” Suleman Mobhani, veteran trade analyst and co-founder of IndiaFm, a top Bollywood trade website, told IANS.
“Overseas audience loves family movies. With the social structure of nuclear families abroad, a dramatic, emotional family movie has always done well and attracted people. Earlier, films like ‘Kabhi Khushi Kabhie Gham’ had taken the overseas box office by storm.”
He added: “But Himesh is a people’s hero in India. His film is doing phenomenal business mainly because of the promotions it had. It started advertising the film much before the others did and the best part was that the promos created a curiosity in the minds of the people.”
“Awarapan”, from the celebrated Bhatt camp, was hit initially because of the multiple release factor and poor promotions, business is picking up in India and abroad.
“‘Awarapan’ should have done better business but it was not promoted well,” Mobhani said. “The film has excellent songs.”