Lull before the storm at box office
Imagine being served five varied flavored biryani as you perch on the seat for supper! What does one feast on? That’s the predicament of a viewer when five Hindi films [excludes Hollywood film OCEAN'S 13, which also released simultaneously], hit the screens last Friday — THE TRAIN, MP3, SWAMI, DHARM and RED SWASTIK.
There are two ways to look at it. With so many films opening at one go, the viewer has ample choice to choose the movie that excites him most. It’s a consumer’s market any way. On the flip side, the common man doesn’t have the time, money or inclination to watch so many films at one go, so a few films are bound to get sidelined.
Also, with a biggie like JHOOM BARABAR JHOOM round the corner, the films preceding a biggie are, most of the times, given a royal ignore.
Last year, the popularity of one song — ‘Jhalak Dikhlaja’ [from AKSAR] — was enough to draw the audiences to theatres. But the popularity of ‘Woh Ajnabee’ from THE TRAIN [produced by AKSAR makers, Shyam and Narendra Bajaj] didn’t find many takers. Despite terrific promotion, the film only weakened as days progressed.
MP3 had a dull start [expectedly], but the collections began to soar upwards from Saturday itself. The film showed an increase on Sunday as well, although the rise wasn’t meteoric. Monday onwards, it was on the lower side again. But there’s hope in its second weekend, at select multiplexes at least.
SWAMI too picked up over the weekend, but at a handful of multiplexes. DHARM had an erratic weekend. Some places nice, some places extremely poor. RED SWASTIK didn’t create ripples either.
In a nutshell, barring MP3, there wasn’t much to look forward to this weekend. Sad indeed!